Years of corporate experience, a lifetime of creativity

Having worked in marketing for various corporate media and event companies, coming up to 10 years, KLIX Digital came after a yearning to bring my marketing experience to smaller-sized businesses and brands looking to get the most out of their social and marketing strategies.

I started my marketing career back in 2013 for Jaguar Land Rover, progressing through to working with their dealerships in Sri-Lanka, Sub-Saharan Africa and Eastern Europe.

I then took my marketing experience to media, sports and events as I worked with Clarion Events, The Telegraph, Motorsport Network and The Economist.

In all my marketing roles I have covered the full marketing mix, and in more recent years, I’ve introduced digital-first marketing strategies to media brands that previously relied heavily on offline channels - resulting in:

  • Social communities increasing by at least 30%

  • Ticket purchases through Instagram and Facebook accounting for 25% of sales

  • Launching a business’ first-ever paid LinkedIn campaign, seeing over 1,000,000 impressions

  • Opening a brand’s LinkedIn account, amassing over 2,000 organic new followers

Marketing is a passion both in and outside of the office, learning new tools like TikTok and IG reels has become a hobby, and that creative passion for social media is why I started KLIX. I’ve got packages available to fit any business’ needs, starting from £400 per month, giving you consistent, engaging content to share with your online community, or hourly rates allowing you to utilise my complete marketing knowledge as you see best fit for your business.

My main areas of importance when working on any strategy are:

  • Organisation

Modern-day marketing needs to be fast-paced and sometimes keeping up with the latest trends requires flexibility and striking whilst the iron is hot. Keeping all scheduled content planned in advance allows for the time to create on-demand, ‘stop-scrolling’ content

  • Personality

Online & offline communities want to feel connected to the brands they engage with. 80% of marketers say funny content is the most effective on social media, and 25% of Gen-Z say they engage mostly with comedy content. Give your followers some ‘razzle dazzle’.

  • Clear, concise, consistent

Posting consistently is the easiest way to work with the social algorithm rather than against it, but if your messaging isn’t clear and easy to digest, you’ll lose your audience despite getting your content in front of the right faces. I remind myself of the three C’s each time I proof-read content before it’s sent to sign-off to make sure I’m hitting the right audience with the right messaging.

  • Engagement

Engaging with your audience is important, creating a positive brand experience across all channels is key for the modern-day consumer. Responding to comments, responding to DM’s, liking tagged photos means more to the consumer than most brands realise. 79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. Are you creating a positive social experience for your community?

Book a Consultation

Lets discuss your needs and create an action plan.

I’ll walk you through every step of the process.